It is perfectly possible for advisers to be happy with both their risk-profiling and investment processes, writes Greg Davies, but how do they know they can trust the map linking the two?
On one side of the suitability dancehall stand investors. On the other, investments. In the middle, responsible for finding everyone a suitable dancing partner, sits an enormous elephant. The elephant wants to help but it does not know how. This makes everyone very embarrassed. They struggle to even look at the beastly blockade. Matching investors to investments, they conclude, is best not thought about too hard. On the surface, suitability is simple. Profile an investor, map that profile to a portfolio and check in periodically. Yet few ‘solutions' offer any credible means of accomplis...
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