Richard Shiel: Millennials ain't broke - so fix your attention on them

Three steps to attracting millennials

clock • 5 min read

Millennials are grown-ups with money so why, wonders Richard Shiel, are so many financial advice businesses happy to act as if they do not exist?

Over the last 10 years, the FTSE100 has just about doubled in value. As a result, adviser firms are cracking out the champagne and celebrating record highs in assets under management. There is a small fly in the ointment, however - are firms doing enough to attract a new generation of clients? It is a long-standing assumption among firms that family wealth will stay with them - that younger generations of wealthy families will inherit their parents' relationships and keep their savings in the same place. Is this really a safe assumption, though? It is sometimes implied that millennial...

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