Adrian Boulding: Personalising pensions to engage 'Generation K'

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Adrian Boulding: "Starbucks gets it - making Gen K-ers feel special and tailoring offers to meet the taste of a relatively small group of customers."
Adrian Boulding: "Starbucks gets it - making Gen K-ers feel special and tailoring offers to meet the taste of a relatively small group of customers."
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Pension communications needs to step beyond dry statutory annual statements into the arena of personalised, highly relevant messaging - and could benefit from the example of the likes of Monzo and Starbucks, writes Adrian Boulding

Just last month, I was lucky enough to attend the Pensions and Lifetime Savings Association's Annual Conference in which internationally-renowned economist, TED Talk giver and five-time author Noreena...

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