Adrian Boulding: Personalising pensions to engage 'Generation K'

Just last month, I was lucky enough to attend the Pensions and Lifetime Savings Association's Annual Conference in which internationally-renowned economist, TED Talk giver and five-time author Noreena Hertz spoke. She talked of the need for the workplace pensions world to begin to think more about not only digitising but also personalising auto-enrolment pensions communications to capture the hearts and minds of Generation K. Question one then may well be - who is ‘Generation K'? We used to call them Generation Z. They are the digital natives or ‘connected' generation that immediately fo...