Coca-Cola's purchase of Costa Coffee is a smart move away from sugar and gives the company plenty of options, argues David Coombs - and the growth in coffee sales may surprise you …
Every workday morning, Tracey and I call into Costa at Swindon station to obtain some caffeine in preparation for the nightmare that is Great Western Rail. (For those outside London, it's like walking to work but it takes longer.) Maurice the barista automatically prepares our medium skinny latte and skinny flat white as soon as he spots us and he has even stopped offering us "their new blend". Maurice now finds himself working for Coca-Cola rather than Whitbread - although I am not sure he was that bothered when I mentioned it. He was more worried about the weekend - apparently weekend ...
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