Shelly Durrant: Communicating the power of PR

In what is already a hugely competitive market, it can be difficult for any business to stand out from the crowd and, in the UK's advisory space, competition is fierce and will only increase. The fight between financial advisers, financial planners and wealth managers - not to mention the independents fighting with the conglomerate networks and banks targeting high net worth clients - has never been so intense. With this in mind, it is more important than ever for advisers to be able to clearly differentiate themselves. Public relations (PR) and communications in general can incredibl...