Shelly Durrant: Communicating the power of PR

In tandem with business goals

Shelly Durrant: "Think about the lengths you go to when looking for a service from any business – you can be sure that is what a would-be client will be doing with you."
Shelly Durrant: "Think about the lengths you go to when looking for a service from any business – you can be sure that is what a would-be client will be doing with you."
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Even though public relations and communications in general can be incredibly influential tools for a business, writes Shelly Durrant, they are often a long way down the agenda for financial firms

In what is already a hugely competitive market, it can be difficult for any business to stand out from the crowd and, in the UK's advisory space, competition is fierce and will only increase. The fight...

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