Samantha Seaton: How to unlock open banking's huge potential

When ‘open banking' was introduced in January, it unlocked vast opportunities for the financial services sector to make data work harder and deliver a better service for the end-user. As we see the sharing of financial data become easier and more commonplace, however, customers have reservations about opening that particular Pandora's box. This means companies must work hard to communicate the security of the data as well as demonstrating the tangible benefits of allowing access to it. The last few months have seen personal and financial data regularly hitting the headlines. Whether i...