Investment marketing may be a discipline with a declining number of practitioners these days but, explains Graham Bentley, he will keep on doing it even if he is the last person standing
As I approach my 65th birthday, I find myself being asked whether I might ‘wind down' at some point. While I still cobble together a couple of monthly magazine columns, along with investment commentaries for various clients, the bulk of gbi2's work is related to investment propositions. Those of us of a certain generation know this activity as ‘investment marketing' and, after 42 years, through crashes, bull and bear markets, hyperinflation and record interest rates (high and low), I still love it. Investment marketing is a discipline with a declining number of practitioners these day...
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