Simon Binney: The AI and robo-advice questions you should be asking

'Art of the possible'

clock • 8 min read

As financial advisers integrate the latest AI innovations into their businesses, explains Simon Binney, knowing the issues and asking the right questions of a provider can make an enormous difference to investment levels

Automated advice, robo-adviser, machine learning, AI-enabled expert advice, robo-advice digital journey, hybrid machine/adviser solution … in a very short space of time the advisory sector has coined a significant amount of terminology for robo-advice. And this is where the misunderstanding begins. Overused terms, concepts and clichés have started to cloud the issue and are trickling down to the end-user, potentially creating problems for firms and clients. While, for example, many financial service organisations may claim to use artificial intelligence (AI) to improve their processes an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Transitioning from legacy to AI-native technology in advice

Transitioning from legacy to AI-native technology in advice

'Unplugging advisers from the Matrix'

Brian Wagner
clock 01 June 2026 • 4 min read
Why consistency is key to ensure auditable AI outputs in advice

Why consistency is key to ensure auditable AI outputs in advice

'If inputs diverge, so do outputs, and so, potentially, does the advice those clients receive'

Nawaz Mucadam
clock 29 May 2026 • 4 min read
Foster Denovo partners with fintech to advance AI use

Foster Denovo partners with fintech to advance AI use

Clients to see ‘immediate impact’

Sophia Panayi
clock 28 May 2026 • 2 min read