Simon Binney: The AI and robo-advice questions you should be asking

'Art of the possible'

clock • 8 min read

As financial advisers integrate the latest AI innovations into their businesses, explains Simon Binney, knowing the issues and asking the right questions of a provider can make an enormous difference to investment levels

Automated advice, robo-adviser, machine learning, AI-enabled expert advice, robo-advice digital journey, hybrid machine/adviser solution … in a very short space of time the advisory sector has coined a significant amount of terminology for robo-advice. And this is where the misunderstanding begins. Overused terms, concepts and clichés have started to cloud the issue and are trickling down to the end-user, potentially creating problems for firms and clients. While, for example, many financial service organisations may claim to use artificial intelligence (AI) to improve their processes an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

More than half of advisers are testing AI and regtech

More than half of advisers are testing AI and regtech

AI viewed as both an opportunity and risk by compliance officers

Isabel Baxter
clock 06 November 2025 • 2 min read
Adventures in AI: Separating hype from reality

Adventures in AI: Separating hype from reality

Taking the ‘eh?’ out of AI

Mike Morrow
clock 29 October 2025 • 4 min read
Iress and Moneyinfo link up in 'first of its kind' partnership

Iress and Moneyinfo link up in 'first of its kind' partnership

Exclusive: Tech firms aim to connect the full advice journey

Isabel Baxter
clock 29 October 2025 • 6 min read