Simon Binney: The AI and robo-advice questions you should be asking

'Art of the possible'

clock • 8 min read

As financial advisers integrate the latest AI innovations into their businesses, explains Simon Binney, knowing the issues and asking the right questions of a provider can make an enormous difference to investment levels

Automated advice, robo-adviser, machine learning, AI-enabled expert advice, robo-advice digital journey, hybrid machine/adviser solution … in a very short space of time the advisory sector has coined a significant amount of terminology for robo-advice. And this is where the misunderstanding begins. Overused terms, concepts and clichés have started to cloud the issue and are trickling down to the end-user, potentially creating problems for firms and clients. While, for example, many financial service organisations may claim to use artificial intelligence (AI) to improve their processes an...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

How smaller advice firms can make the most of AI

How smaller advice firms can make the most of AI

Hardy Michel and Alan Parr unpack the changing technological landscape

Professional Adviser
clock 28 August 2026 • 1 min read
Rethinking how adviser technology is priced

Rethinking how adviser technology is priced

'Per-user pricing isn't obsolete, but there should be an alternative'

Uday Nimmakayala
clock 28 August 2026 • 5 min read
Vanguard snaps up US wealthtech platform Altruist

Vanguard snaps up US wealthtech platform Altruist

Deal values Altruist at $4bn, reports suggest

Sophia Panayi
clock 27 August 2026 • 3 min read