As financial advisers integrate the latest AI innovations into their businesses, explains Simon Binney, knowing the issues and asking the right questions of a provider can make an enormous difference to investment levels
Automated advice, robo-adviser, machine learning, AI-enabled expert advice, robo-advice digital journey, hybrid machine/adviser solution … in a very short space of time the advisory sector has coined a significant amount of terminology for robo-advice. And this is where the misunderstanding begins. Overused terms, concepts and clichés have started to cloud the issue and are trickling down to the end-user, potentially creating problems for firms and clients. While, for example, many financial service organisations may claim to use artificial intelligence (AI) to improve their processes an...
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