There are a lot of features advisers really ought to include on the home page of their website but if you have any of these, says Phil Bray, you should take them down immediately ...
1. Newsfeeds Content is king so long as it is the right type of content - that is, relevant, interesting, informative and, ideally, entertaining. Yet I see too many adviser websites with a newsfeed - often prominently placed on their homepage - displaying coverage of events from around the world. 'Best Adviser Website' is among the categories for the 2018 Professional Adviser Awards. Find out how to enter here There are three problems here. First, the news is almost invariably bad so why display it on your site? Second, as no one will visit your website for their latest news fix, it...
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