Peter Le Beau: Does the protection sector really want to engage the public?

A compelling story to tell

clock • 5 min read

The reason the protection sector exists - because it can provide the coping strategies nothing else can - is a story worth telling but, says Peter Le Beau, it is one not told nearly enough

The history of awareness campaigns in the protection industry is not a long or distinguished one - in fact you could say it is almost non-existent. How much that matters to people may determine whether it is ever possible to change that situation. It certainly does not seem to matter to a government that uses ‘The Resilient Society' as a passing buzz phrase but retreats further and further every year from making that aim a reality as the austerity programme takes greater hold. That is not a political point, by the way. What the government has not realised or has chosen to ignore is th...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read