Jason Hollands: Ethical funds still widely ignored despite performance 'sweet spot'

This week sees the ethical investment industry's annual effort to raise its profile with its ‘Good Money Week' campaign. Previously labelled ‘National Ethical Investment Week', the campaign is now into its ninth year. Yet despite its best efforts to raise awareness, industry data suggests ‘ethical' or ‘socially responsible' investment has yet to make a convincing breakthrough in achieving greater popularity with the public. Although the UK's retail ethical investment funds industry has been around since 1984, when Friends Provident launched the Stewardship Growth fund, its share of overa...