Armchair Critic: The Nutmeg Experience

Earlier today my son bought his first ISA, a touching moment in many ways. He chose Nutmeg and as he went through the online process I offered a range of advice, guidance, information, counselling and therapy - all non regulated of course. Eavesdropping on his Nutmeg shopping experience, I found it largely satisfactory though with a few imperfections. They realise that online retail FS has to be very different from normal online. With Amazon, the game is to get you to the checkout, pausing only to ask if you'd like to buy some more stuff. With Nutmeg, the process is reassuringly it...