Banker's Umbrella: Stop being afraid and start building business from social

Stop being afraid and start building business from social

clock

In the first of a new column for Professional Adviser, the quasi-mysterious Banker's Umbrella attempts to comprehend some firms' stance on social media and explains why they cannot afford to stay away...

When the radio was invented, some people said it'd never catch on. Why would people willfully tune in to listen to someone pontificate on a subject when you had books and newspapers that gave you a far wider choice of content? Radio, that was apparently just a fad. Same thing happened when televisions came out. Who would want to watch movies from a tiny box when you could go to the movies and watch it from a big screen and make a proper day of it? TVs, well they were just a fad. When the internet popped on the scene...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Adviser tips

Spouses using different advisers can often cause difficulties

Spouses using different advisers can often cause difficulties

Looking at industry thoughts on the back of last week’s PA Asks poll

Hope Coumbe
clock 25 March 2024 • 1 min read
Editor's View: A very busy week and a very clear warning

Editor's View: A very busy week and a very clear warning

The editor's Friday Night Takeaway from 22 March

Hope Coumbe
clock 22 March 2024 • 2 min read
Editor's View: Will it be smooth sailing ahead for True Potential?

Editor's View: Will it be smooth sailing ahead for True Potential?

The editor's Friday Night Takeaway from 15 March

Hope Coumbe
clock 15 March 2024 • 1 min read