Banker's Umbrella: Stop being afraid and start building business from social

Stop being afraid and start building business from social

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In the first of a new column for Professional Adviser, the quasi-mysterious Banker's Umbrella attempts to comprehend some firms' stance on social media and explains why they cannot afford to stay away...

When the radio was invented, some people said it'd never catch on. Why would people willfully tune in to listen to someone pontificate on a subject when you had books and newspapers that gave you a far wider choice of content? Radio, that was apparently just a fad. Same thing happened when televisions came out. Who would want to watch movies from a tiny box when you could go to the movies and watch it from a big screen and make a proper day of it? TVs, well they were just a fad. When the internet popped on the scene...

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