Armchair Critic: How to network (properly)

    Compare the following two headlines: ‘Financial adviser gains new client through Twitter', and ‘Financial adviser gains new client through local accountancy connection'. What's the difference between the two? Commercially they both add up to the same thing - a new client. But in terms of news value, the first is a story, the second isn't. Social media is newish, so any evidence of commercial gain from it becomes worthy of comment. On the other hand, building professional connections, meeting a potential client at a party, or asking a corporate client for an introduction t...