Cost of advice: 'I lost clients to a 'cheaper' adviser'

It is a sign of the times that people tend to make decisions based on cost alone. In the case of IFAs, it can be frustrating that clients are put off by service charges for investment planning, even when they can see it will benefit them financially. At Campbell Harrison, I have recently lost two clients even though they had both been successful with us. For one, we achieved 100% growth in five years, for the other, 50% in three years, yet both left us for advisers who said they could do the job cheaper. Evidence The problem with choosing an IFA based on charges alone is that, in my...