Armchair critic: Soap operas, Del Boy and you

What do people think about financial advisers? What kind of brand image do they have? With many adviser firms seeking to expand their client reach, the question of image is crucial. Brand image is a composite: it comes from experience, or the way in which an experience is processed and rationalised. It may also come from preconception, prejudice or some sort of widely-accepted view. A quick flick through the TV channels shows some concerning stereotyping. Advisers in soaps, for example, are a pretty rum bunch: Richard Hilman combined serial killing activities with a day job as a fi...