Roger Brosch: all advisers should get their life coach badge

Following the Retail Distribution Review, financial advisers now have to put a price on the advice they offer to their clients. As a consequence of this change, I believe many will spread themselves too thinly by seeking out more clients in order to make the same income as before the changes. And, I would argue that this, in effect, commoditises the service they offer. Traditionally, many advisers have successfully looked after a small number of clients and this worked well when the overall rewards were greater; taking income from commission. Now, as advisers, we need to convince c...