Blog: Can JISAs plug savings black hole?

TISA director general Tony Vine Lott on whether JISAs can really create a new generation of savers

clock

TISA director general Tony Vine Lott on whether JISAs can really create a new generation of savers.

When Individual Savings Plans (ISAs) first came into being there was great consternation that they would potentially disrupt the momentum to save that had just started to gather pace under PEPs. Ten years on, ISAs have demonstrated their superiority as a simpler, more flexible and more attractive product – so good that the British public invested over £45 billion into them in the 2009/2010 tax year. It will be a while before this last tax year’s ISA contributions are totted up, but anecdotal evidence suggests that the number will be high – and some are predicting that more money may now ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Darius McDermott: The line between resilience and risk

Darius McDermott: The line between resilience and risk

'Trump has, for the most part, chickened out'

Darius McDermott
clock 29 July 2025 • 5 min read
Watch Professional Adviser's Working Lunch with Baillie Gifford - A compelling opportunity: The UK is on offer

Watch Professional Adviser's Working Lunch with Baillie Gifford - A compelling opportunity: The UK is on offer

Catch up on the discussion

Professional Adviser
clock 29 July 2025 • 1 min read
Advisers look to capital accumulation in Q2 2025

Advisers look to capital accumulation in Q2 2025

Interest in inflation protection nudges up

Jen Frost
clock 18 July 2025 • 3 min read