Blog: Can JISAs plug savings black hole?

TISA director general Tony Vine Lott on whether JISAs can really create a new generation of savers

clock

TISA director general Tony Vine Lott on whether JISAs can really create a new generation of savers.

When Individual Savings Plans (ISAs) first came into being there was great consternation that they would potentially disrupt the momentum to save that had just started to gather pace under PEPs. Ten years on, ISAs have demonstrated their superiority as a simpler, more flexible and more attractive product – so good that the British public invested over £45 billion into them in the 2009/2010 tax year. It will be a while before this last tax year’s ISA contributions are totted up, but anecdotal evidence suggests that the number will be high – and some are predicting that more money may now ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

UK retail investors more influenced by domestic policy than geopolitical events

UK retail investors more influenced by domestic policy than geopolitical events

Winterflood Q1 report finds

clock 05 May 2026 • 2 min read
Darius McDermott: Defence in a fragmented world

Darius McDermott: Defence in a fragmented world

'It is clear that the world has changed and government spending is being redeployed'

Darius McDermott
clock 01 May 2026 • 4 min read
Canaccord Wealth launches crypto exposure offering to high-net-worth clients

Canaccord Wealth launches crypto exposure offering to high-net-worth clients

For risk profile 7+ portfolios

clock 29 April 2026 • 1 min read