It's clear that the baby boom generation are a key part of an adviser's business model, as it's the section of the population with the most disposable income and the greatest savings.
However, many of these people are now at or near retirement and their pension assets will gradually decline, as income is taken. With assets under management a key aspect of remuneration after the Retail Distribution Review, long-term business planning for advisers must look beyond the baby boomers. Recent Standard Life research1 shows the significant opportunity that is available by helping the next part of the population -–often known as Generation Y – to save more for their future. These are the 28 to 40 year olds who, generally speaking, have little or no long-term savings, and wh...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes