Getting the message across

Dear Editor, It is pleasing to see the equity release sector showing continued strength even during the current economic turmoil. The recent Safe Home Income Plan's (SHIP) figures show a growing market for both lifetime mortgages and home reversions and this comes at a time when the Government seems much more willing to discuss the use of equity release as a means to fund retirement. For many years we have trumpeted the sector as one with plenty of potential, however, there have been a number of challenges to overcome in order to meet that potential and put equity release on the mainstr...