The baby boomer generation is one with attitude. Forty years ago the student riots across Europe - especially France - made sure this generation acquired the reputation for being rebellious and having anti-establishment views. Since then they have strived for control and innovation in all areas of their lives. Now as they approach retirement - both wealthier and healthier than previous generations - they see no reason to compromise. It was obvious the pension retirement market would change to accommodate this generation by offering new choices and flexibility, and, above all, control. T...
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