Are we getting pension term wrong?

It’s a bit weird to get so many questions on the same topic in such a short space of time. After asking Professor (Mark) Davies for his considered opinion, which was that sales of ordinary life cover hadn’t actually fallen with us but had grown, and then calling back a few journalists this got me thinking. I wonder how many advisers have used pension term as a way of saving customers money. If that’s the key message that the IFA community is using then we’re missing a trick here guys. If I was an IFA (and I know I’m not but bear with me here) I’d have written to all of my existing custom...