Have you ever wondered why the money sections of national newspapers and the trade press often quote the same companies and the same people? I used to think that too and perhaps I can explain why this is and maybe unearth a few new media commentators at the same time.
Some say the press are only interested in the bad side of our industry. But that’s not strictly true. While there are a growing number of declined claims stories appearing in protection, we have frequently placed genuine case studies in the consumer press for many years. Each one tells a balanced, often positive story of how and why they bought protection - all of which did so on an independent and advised basis. There are many potential benefits to intermediaries who appear regularly in the press, some are perhaps obvious – branding, lead generation, raised profile. Others are a litt...
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