There have been a number of articles concerning critical illness cover published in the press over the last few months, many of which have focused on the negatives.
There is an understandable concern, especially when we see non-paid claims figures displayed in tables, or just the stark headline numbers. However, while there is the understanding that there is a need to disclose fully, the figures are rarely put into their full context. This includes the fact that the ‘1 in x’ figure includes claims that have been declined for not meeting the definition. Or perhaps it’s the fact that there is no standard for recording what is or is not a claim. For example, should a phone call to a call centre be classed as a claim, or does it only become one when a com...
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