Why information isn't always power

How many of us have fallen flat on our faces because we have got our facts wrong? How many of us have heard something from a third party, which turns out not to be as reliable as we thought? This is the problem facing consumers using online comparison sites. It is difficult for them to know exactly where the information they are getting comes from, what assumptions have been made on their behalf to get the information and whether it represents a complete picture of what is available. This is because each and every comparison site has a different way of operating and requires different d...