Should we be boasting about our life cover?

In the US, life insurance seems to be part of society’s make-up and business people are apparently often heard to say statements like, "you’re nobody if you don’t have $5m of life cover" and even try to out-do each other by boasting about the amount of insurance they have. But here in the UK consumers have traditionally been indifferent towards life cover and many don’t even consider it until they receive financial advice. Tony Jupp, chief underwriter at Norwich Union, believes life insurance in the UK needs to become more of a partnership between consumers and insurers and he suggests t...