IFAs can be port in a storm

Having lived through the October 1987 crash when a practicing IFA, specialising in investments, I do have some real experience of falling markets but, as ever, we seem to be entering a new paradigm of increased volatility and climate of fear. At times like these we must remain calm and go back to basics, look at the fundamentals of the market, namely inflation, currency and interest rates, overlay that with sentiment (currently a white knuckle ride), and steer our ships through the choppy ocean. Investment sages used to tell you to go for a P/E ratio in single digits and a company name ...