Is that SIPP a snip or all spin?

Being a Business Development Manager, one would expect that a fair proportion of my role involves the concept of marketing, the sale of a product or service. Whilst I make no excuses for the headlining of the primary or salient features of any product, increasingly, I see within the industry the use of 'spin' in the promoting of certain information over and above or often at the expense of other factual information. Whether or not this is intended to deceive or mislead the client, in the vast majority of cases it certainly does. At Dentons, when launching new products, we focus very muc...