Investing at face value

Investors may be unreasonable, difficult creatures individually, but en masse they are sadly predictable, according to the latest report from a UK university research team examining investor behaviour. By looking at the issue from a psychological rather than economic perspective, the Decision Technology Research Group from the University of Warwick has categorically determined what many advisers probably knew from experience: that investors do not choose what is best for them, but what is in front of them. To use a non-investment example, if you make diesel prices much lower than petr...