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Bright Grey launched into the guaranteed critical illness market at the end of 2004. Is the sector heading for a revival and will other providers follow suit?

Market views Jason King, Life Policies Direct Guaranteed critical illness (CI) products have to be split into the accelerated life/CI market and the standalone CI market. The former is showing signs of considerable strength and concerns among advisers of its demise have proved unfounded. 2004 saw the number of IFA providers in this market fall to eight. However, Bright Grey and AXA's recent launches bring this figure up to ten and this is likely to grow to at least 12 or more in 2005, with Royal Liver, Scottish Widows, Scottish Equitable and Prudential all being possible entrants. ...

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