The UK government is heavily pushing investing but financial institutions and platforms have been urged to improve the “daunting” first steps when it comes to onboarding new customers.
The government launched its campaign to shift long-standing perceptions about investing in April this year. Unveiled by former chancellor Rachel Reeves as part of the Leeds Reforms, the Invest for the Future campaign is the first coordinated industry-wide effort to drive information on how investing is understood, discussed and adopted. Aiming to turn more savers into investors, the industry-funded campaign was backed by 20 UK-based financial services firms, with support from HM Treasury, the Financial Conduct Authority and the Money and Pensions Service. Critical to the campaign'...
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