Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Aims to cut adviser workload from four hours to four minutes

Sophia Panayi
clock • 2 min read

Afternoon, an artificial intelligence-powered operating model which automates the advice process, has won the AdviceTech Catwalk 2026 run by The Lang Cat.

Afternoon is designed to use "clean, connected" data across the whole advice process from meeting capture, through to suitability reports, event attendees were told yesterday (24 June). The company competed amongst four other early-stage propositions, Planbot by ammonite, Obsidian, Life After Me and Eddie by Jigsaw Tree, winning by just two votes. After completing a five-minute demo of their propositions, the companies were questioned by high inquisitors – including Engage Smarter AI NED and co-founder Felicia Meyerowitz Singh, FNZ managing director James Dunne and ZeroKey co-founder ...

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Sophia Panayi
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Sophia Panayi

Senior reporter at Professional Adviser

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