AdvisoryAI, which offers artificial intelligence for UK-regulated advisory firms, has launched a new brand identity.
The new brand identity aims to reflect the company's evolution from a single-purpose tool to a firm-wide intelligence platform. The refresh includes a new logo, updated website and a visual identity designed to match the institutional credibility of the firms it works with. According to AdvisoryAI, the new brand "places adviser and paraplanner stories at its centre, built by advisers for advisers rather than tech outsiders looking in". The new brand has been launched alongside "record" growth for the firm. AdvisoryAI has generated more than 110,000 reports for UK financial advic...
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