Continuum's Brown on why advisers miss the 'true secret to growth'

"It's frustrating that, as a profession, we sometimes fail to deliver the basics: great service, regular communication, and genuine care," Brown told PA. "If you get those fundamentals right — treating clients well and making them feel special — that's the true secret to growth." The Plymouth-based financial planning business boss said that "exceptional" service is the foundation of any successful financial planning practice. "We sit down with clients, tell them what we'll do, we do it, and we make sure quality service follows every time," Brown said. Brown spoke to PA as the natio...