True Potential names CEO of adviser support business

Gregg Lang heads up True Potential Adviser Services

Isabel Baxter
clock • 2 min read

True Potential has named Gregg Lang as CEO of its adviser support business, True Potential Adviser Services, Professional Adviser has learnt.

Lang has taken on the new role after being part of True Potential's executive committee as chief operations officer and before that head of adviser services. He joined the executive board of True Potential Wealth Management in July 2023 as senior partner. His previous role as head of adviser services covered a range of responsibilities including running the day-to-day operations whilst looking after True Potential's 670 directly authorised (DA) firms. He first joined True Potential in June 2011, starting in the adviser implementation department of True Potential Adviser Services. P...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

Next Generation Advisers: Meet Sherlock Financial Planning's Sarah Sherlock

Next Generation Advisers: Meet Sherlock Financial Planning's Sarah Sherlock

‘Speaking to someone far removed from your own experience can be intimidating’

Isabel Baxter
clock 04 December 2025 • 4 min read
People Moves: Five Wealth welcomes COO from Verso WM

People Moves: Five Wealth welcomes COO from Verso WM

Glenn Urquhart brings more than two decades of experience across financial services

Professional Adviser
clock 04 December 2025 • 1 min read
PFS director Debbie Mitchell departs

PFS director Debbie Mitchell departs

To become deputy president of the CII in 2026 and president in 2027

Isabel Baxter
clock 02 December 2025 • 2 min read