Aviva saw its assets on its adviser platform reach £50bn and net flows increase by 104% to £4.3bn, its financial results for 2024 show.
Assets under management (AUM) overseen by its wealth business also grew by 17% to £198bn in 2024. Operating profit stood at £129m, according to the full year results released today (27 February). Aviva posted wealth net flows of £10.3bn up 23% from £8.3bn in 2023. The provider said this was driven by strong growth in its platform partly offset by workplace, which saw a short-term increase in outflows in the lead up to the Budget. Its insurance, wealth and retirement (IWR) sales were up 22% to £45.5bn, from £35.5bn in 2023. Meanwhile, operating profit for IWR was up 8% to about £1bn fr...
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