Income protection: Getting the advice process right

'Don't be afraid to let your personality shine through'

Jaskeet Briah
clock • 4 min read

As part of Income Protection Action Week (IPAW) 2024, mortgage and protection experts discussed the common mistakes in advising on income protection (IP) and how to avoid them...

Data from Income Protection Taskforce (IPTF) members, Legal & General and LV=, showed that 71% of the working population have some sort of debt, one in ten with a debt other than a mortgage pay nothing off it each month. Matthew Chapman, a protection coach, discussed how to tweak the advice process to achieve better outcomes for advisers and their clients. He said that biases and fear of rejection means advisers tend to offer the client ‘exit ramps', almost talking the client out of taking the cover for whatever reason. "When they lack that conviction, that confidence, there's subtle ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Why the FCA protection consultation isn't just a relief, it's a rallying call

Why the FCA protection consultation isn't just a relief, it's a rallying call

'Together, we can build the next chapter of protection'

Paul Yates
clock 05 March 2026 • 5 min read
Advisers predict growing protection demand

Advisers predict growing protection demand

Rising costs is the biggest challenge

Cameron Roberts
clock 26 February 2026 • 1 min read
Pure protection in focus: FCA market study raises regulatory expectations for 2026

Pure protection in focus: FCA market study raises regulatory expectations for 2026

Commission models and fair value under scrutiny

Joe Norburn
clock 20 February 2026 • 6 min read