Phoenix Group scraps protection business sale plans

SunLife decision comes amid protection market 'uncertainty'

Jaskeet Briah
clock • 1 min read

Phoenix Group (Phoenix), the long-term savings and retirement provider, has announced it will discontinue the sale process of its SunLife UK protection business.

The group said this decision comes in response to the "current uncertainty" in the protection market, with a disposal at this stage unlikely to "maximise value for shareholders". Instead, the board will now focus on building on the value SunLife generates within the group. Phoenix described the business as a "valuable asset which contributes to the group's new business growth". Phoenix had announced its intention to sell the business in June 2024 following a strategic review. At the time, the group said SunLife was no longer core to the delivery of its vision of becoming the UK's l...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Budget 25: The protection and health headlines

Budget 25: The protection and health headlines

NHS, welfare reform, NI, economic inactivity and more

Cameron Roberts
clock 27 November 2025 • 2 min read
Why life and income protection planning is essential for every business

Why life and income protection planning is essential for every business

Protecting livelihoods, relationships and the long term vision of a business

Ken Maxwell
clock 10 November 2025 • 4 min read
Unintended consequences: Why protection needs tech-led transformation

Unintended consequences: Why protection needs tech-led transformation

'The protection industry cannot afford to rely on legacy systems and manual processes'

Paul Yates
clock 30 October 2025 • 2 min read