M&G-backed Continuum targets 100 advisers

The Plymouth-headquartered financial planning partnership business, which was backed by M&G in March 2023, currently stands at 75 advisers with about £2.23bn in assets under influence. The IFA has been built without any acquisitions and has advisers as far north as Inverness with its reach stretching south to Cornwall. "We feel that because we've had a simple philosophy, we adopt one common trading platform, one common proposition, and collective behaviours, it gives brand consistency across the market," Brown said. "The problem with acquiring businesses, is you don't know what you're bu...