Money Alive has seen record usage in recent weeks with February marking a “record-breaking month” for the firm as advisers utilised content to prioritise client understanding in light of Consumer Duty rules.
The provider of video-based financial education for clients said usage of its Money Alive Office product had doubled during the month compared to the same period last year. It said more than 12,500 videos had been delivered to clients by financial advisers. It said the surge in volume reflected an "industry-wide shift towards prioritising client understanding" in alignment with the Financial Conduct Authority's Consumer Duty. Chief executive Andy Kirby said: "The FCA's Consumer Duty emphasised a need for clear and understandable communications for clients when it comes to their financ...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
