'Helpful change' or 'political stunt'? The new Great British ISA

ISA shake up announced as part of Spring Budget 2024

Cristian Angeloni
clock • 5 min read

Jeremy Hunt’s introduction of the Great British ISA (GB ISA) in his Spring Budget yesterday (6 March) has sparked highly contentious debate, polarising industry professionals on the merits or otherwise of the move.

Some have welcomed it with open arms, describing the GB ISA as a "helpful change", which could overturn the lack of fortunes the UK stock market has experienced in recent years. But others have been more critical and sceptical of the wrapper, arguing few investors will be able to actually benefit from the additional £5,000 annual allowance, leading to a marginal change to the level of investment into UK companies at best. At the same time, both sides of the discussion have speculated on what should qualify as a potential investment within the GB ISA, from all and any listed company, t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on ISAs

Beyond 'patronising' narratives: Culture and circumstance as gender ISA gap drivers

Beyond 'patronising' narratives: Culture and circumstance as gender ISA gap drivers

Caring responsibilities often mean women have less left to put aside

Sophia Panayi
clock 11 August 2026 • 3 min read
Investment ISA cash interest changes: Yet more stick, no carrot

Investment ISA cash interest changes: Yet more stick, no carrot

'These measures fail to recognise that cash is used intentionally by savers as a strategic asset'

Kate Toumazi
clock 15 July 2026 • 4 min read
ISA reforms: Complexity risks undermining government's investment ambitions

ISA reforms: Complexity risks undermining government's investment ambitions

Government plans put ISA simplicity under threat

Andrew Tully
clock 14 July 2026 • 4 min read