At the face of it, there’s surely nothing less Consumer Duty-ish than saying financial wellbeing is not prioritised in your advice offering.
Our story on a Standard Life adviser survey this week said just that however, finding almost three quarters of advisers do not view financial wellbeing as ‘core' in their offering. When you approach this from the other side though, what could the backlash be? What if growing your firm or effectively investing clients' assets were not considered your top priority? Hmmm. The term ‘financial wellbeing' was coined years and years ago and while I'm not fully convinced I've seen it take centre stage yet, I'm not even sure it needs to. Consumer Duty is calling for balance - a recalibration of prio...
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