SimplyBiz joins Keith Richards' Consumer Duty Alliance

Set to adopt an independent Code of Professional Standards

Jaskeet Briah
clock • 1 min read

SimplyBiz has joined the newly created Consumer Duty Alliance (CDA), which launched on 9 March for the personal finance sector, as an affiliate member.

The partnership builds upon SimplyBiz's existing relationship with the Financial Vulnerability Taskforce - also founded by Keith Richards - which is now incorporated by the CDA. The independent professional body has been launched to promote good practice and to deliver better client outcomes ahead of the new Consumer Duty regulations which come into force on 31 July, by promoting better standards in benchmarking, regulatory interpretation and practice. CDA membership is complimentary and, in line with membership requirements, SimplyBiz will be required to adopt an independent Code of ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 03 August 2026 • 5 min read
Sandy McGregor: Happy third birthday to Consumer Duty

Sandy McGregor: Happy third birthday to Consumer Duty

Third anniversary of landmark regulation on 31 July

Sandy McGregor
clock 31 July 2026 • 1 min read
'The single biggest force shaping advice business models': Three years of Consumer Duty

'The single biggest force shaping advice business models': Three years of Consumer Duty

'It has not bedded in quietly'

Emma Napier
clock 31 July 2026 • 4 min read