M&G completes acquisition of Plymouth IFA Continuum

Follows previous acquisition of Sandringham Financial Partners

Jenna Brown
clock • 1 min read

M&G has completed its acquisition of 49.9% of IFA Continuum (Financial Services) and agreed to buyout the remainder over the next two years.

The deal, first announced in August last year, will see M&G acquire the Plymouth-based IFA business for an undisclosed sum. Continuum has more than £1.6bn in assets under influence and about 15,000 clients. The financial planning firm was launched in 2014 by founding partner Martin Brown. It has 63 IFAs operating nationally under the Continuum brand. It said it had strong links with the accountancy profession and operates an in-house discretionary model portfolio service called My Continuum Wealth. Brown (pictured) said: "The increasing demand for high-quality financial advice offe...

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