FCA warns: Act now on Consumer Duty ahead of rigid July deadline

Sheldon Mills says 31 July deadline ‘will not be moved’

Jenna Brown
clock • 3 min read

Financial services firms that have employed “avoidance tactics” ahead of the Consumer Duty implementation deadline still have time to act before 31 July but must make inroads now, Sheldon Mills has said.

Speaking today (22 February), at the Countdown to Implementation of the Consumer Duty event hosted by Deloitte, the Financial Conduct Authority (FCA) executive director of competition and consumers said ignoring the issue would not work as the deadline for implementation was immovable. Mills thanked the many firms that had made strides towards compliance with the Duty while others had taken an avoidance approach as the task seemed too big to manage. However, he said there was still time to deliver "but you must act now". "We recognise that the Consumer Duty is significant, and for som...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Consumer Duty

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

Boring Money's Holly Mackay: Consumer Duty's next big challenge three years in

From value to understanding

Holly Mackay
clock 03 August 2026 • 5 min read
Sandy McGregor: Happy third birthday to Consumer Duty

Sandy McGregor: Happy third birthday to Consumer Duty

Third anniversary of landmark regulation on 31 July

Sandy McGregor
clock 31 July 2026 • 1 min read
'The single biggest force shaping advice business models': Three years of Consumer Duty

'The single biggest force shaping advice business models': Three years of Consumer Duty

'It has not bedded in quietly'

Emma Napier
clock 31 July 2026 • 4 min read