Govt expands Online Safety Bill to include paid-for adverts

Pushed by industry

Jenna Brown
clock • 3 min read

The scope of the Online Safety Bill has been widened to include paid-for adverts in a bid to stamp out the "epidemic" of financial scams.

The government said it would introduce a new legal duty to the Bill requiring the largest and most popular social media platforms and search engines to "prevent paid-for fraudulent adverts appearing on their services". Initially, the government planned to include user-generated scams, not paid-for adverts, in the legislation. However, this was met with a concerted campaign by organisations such as the Association of British Insurers and PIMFA, as well as pension providers and commentators such as Martin Lewis, urging the inclusion of paid advertising. Debbie Barton, financial crime pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

MPs warned against changes to salary sacrifice pensions

MPs warned against changes to salary sacrifice pensions

SPP says scrapping salary sacrifice would lead to reduction in employees’ take home pay

Martin Richmond
clock 07 November 2025 • 4 min read
'It's a real fee-souper': Why clearing the fog on SIPP charges is now a strategic necessity

'It's a real fee-souper': Why clearing the fog on SIPP charges is now a strategic necessity

'Selecting a SIPP provider should require a strategic inquiry into their fee structures'

James Floyd
clock 05 November 2025 • 4 min read
HMRC repays £48.5m in overpaid pensions tax in third quarter of 2025

HMRC repays £48.5m in overpaid pensions tax in third quarter of 2025

Analysis finds savers have recouped more than £1.5bn since 2015 introduction of pension freedoms

Martin Richmond
clock 03 November 2025 • 4 min read