Govt expands Online Safety Bill to include paid-for adverts

Pushed by industry

Jenna Brown
clock • 3 min read

The scope of the Online Safety Bill has been widened to include paid-for adverts in a bid to stamp out the "epidemic" of financial scams.

The government said it would introduce a new legal duty to the Bill requiring the largest and most popular social media platforms and search engines to "prevent paid-for fraudulent adverts appearing on their services". Initially, the government planned to include user-generated scams, not paid-for adverts, in the legislation. However, this was met with a concerted campaign by organisations such as the Association of British Insurers and PIMFA, as well as pension providers and commentators such as Martin Lewis, urging the inclusion of paid advertising. Debbie Barton, financial crime pr...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Why documentation is king in the world of SSAS

Why documentation is king in the world of SSAS

'SSAS documentation - it isn't just best practice or a fiduciary requirement'

Caitlin Southall
clock 04 July 2025 • 4 min read
Steve Webb: Sceptical advisers should not give up on pensions dashboard

Steve Webb: Sceptical advisers should not give up on pensions dashboard

‘A big mistake to underestimate the impact it will have’

Jenna Brown
clock 03 July 2025 • 3 min read
What role can advisers play in closing the gender pension gap?

What role can advisers play in closing the gender pension gap?

Advisers are uniquely placed to influence the gender pension gap

Olivia Perry
clock 02 July 2025 • 7 min read