Aegon joins with Edinburgh uni on financial wellbeing

Savers who feel connected with their future selves are more likely to contribute to pensions

James Phillips
clock • 2 min read

Aegon and the University of Edinburgh have announced a partnership in a bid to develop a new approach to financial engagement.

The ‘knowledge transfer partnership' will last for two years and will see experts from Aegon, the Edinburgh Futures Institute, and the Business School of the university collaborate. Together they are seeking to examine how connecting with the future can improve savers' relationship with money. It will incorporate insights from anthropology and neuroscience to see how people can be helped to develop a more concrete picture of their future selves. This will involve aiding savers to understand how they want their future to look like in both a financial and non-financial sense, including ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

James Phillips
Author spotlight

James Phillips

Professional Pensions journalist from 2016-2022

More on Pensions

Chancellor 'confident' govt will not need to mandate pension scheme investment

Chancellor 'confident' govt will not need to mandate pension scheme investment

Rachel Reeves confirmed in Mansion House speech pension funds and government ‘are united’

Holly Roach
clock 16 July 2025 • 2 min read
Why documentation is king in the world of SSAS

Why documentation is king in the world of SSAS

'SSAS documentation - it isn't just best practice or a fiduciary requirement'

Caitlin Southall
clock 04 July 2025 • 4 min read
Steve Webb: Sceptical advisers should not give up on pensions dashboard

Steve Webb: Sceptical advisers should not give up on pensions dashboard

‘A big mistake to underestimate the impact it will have’

Jenna Brown
clock 03 July 2025 • 3 min read