Sustainable Festival: Boring Money's Adams warns advisers underestimate client interest in ESG

Based on the Great British Sustainable Savers Census research

Anna Fedorova
clock • 2 min read
Boring Money's Adams discusses latest research on ESG preferences
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Boring Money's Adams discusses latest research on ESG preferences

Financial advisers are underestimating how interested their clients are in sustainable investing, according to James Adams, head of research at Boring Money.

Speaking at the Sustainable Investment Festival, Adams referred to research conducted by Boring Money, entitled the Great British Sustainable Savers Census, which shows that advisers believe around half...

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