Guardian FS rolls out Protection Builder as part of launch

Life and CI products

clock • 2 min read

Guardian Financial Services has launched its new business platform, Protection Builder, available to IFAs and their clients across the UK through iPipeline and IRESS, with Synaptic Webline and LifeQuote to follow in the coming weeks.

Following a successful pilot since June across four major distributors, intermediaries are now able to register with Guardian through an online process that circumvents the traditional agency format and enables the process of writing business from the moment intermediaries sign up. Using a menu-based system, the protection challenger's technology allows advisers to combine two lives, and/or life and critical illness covers into one application by operating under the assumption that each life and each type of cover is separate. As such, when a customer claims one aspect of the policy, the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read