Meet the Adviser Champions: Hearthstone's Cedric Bucher

Video series continues

clock • 1 min read

Cedric Bucher's worst-case scenario for the financial advice profession would be a "senseless race to the bottom" on pricing, he tells PA editor Julian Marr in this Adviser Champions video interview.

For the meantime, however, the Hearthstone Investments CEO believes advisers are doing a good job at offering a great service at the right price. "Pricing is something I worried a little bit about immediately after the Retail Distribution Review," he says, "but they've actually done a really good job at procuring the right - and best - service they can at the best price, which doesn't always have to be the cheapest price. "That's something we have seen with the growth of alternative investments as well, compared with equities and bonds, but can add value to investors in diversified po...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

Individual convicted and fined in FCA's first data breach prosecution

Individual convicted and fined in FCA's first data breach prosecution

Regulator’s first prosecution under the Data Protection Act

Isabel Baxter
clock 30 October 2025 • 2 min read
People Moves: Morenti Wealth adds Jamie Mariani from Trillium

People Moves: Morenti Wealth adds Jamie Mariani from Trillium

Mariani co-managed Trillium’s ESG Global Conviction strategy

Professional Adviser
clock 30 October 2025 • 1 min read
Gretchen Betts' contribution to closing the advice gap

Gretchen Betts' contribution to closing the advice gap

Financial adviser discusses her ‘SheFinance’ workbook

Isabel Baxter
clock 29 October 2025 • 5 min read