Meet the Adviser Champions: Hearthstone's Cedric Bucher

Video series continues

clock • 1 min read

Cedric Bucher's worst-case scenario for the financial advice profession would be a "senseless race to the bottom" on pricing, he tells PA editor Julian Marr in this Adviser Champions video interview.

For the meantime, however, the Hearthstone Investments CEO believes advisers are doing a good job at offering a great service at the right price. "Pricing is something I worried a little bit about immediately after the Retail Distribution Review," he says, "but they've actually done a really good job at procuring the right - and best - service they can at the best price, which doesn't always have to be the cheapest price. "That's something we have seen with the growth of alternative investments as well, compared with equities and bonds, but can add value to investors in diversified po...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: Aegon's Steven Cameron announces retirement

People Moves: Aegon's Steven Cameron announces retirement

Cameron joined Aegon in 1996 and will leave the firm on 25 June

Professional Adviser
clock 11 June 2026 • 1 min read
Isio appoints Dan Thomas as CEO to succeed Andrew Coles

Isio appoints Dan Thomas as CEO to succeed Andrew Coles

Move comes as Isio enters ‘next phase of growth’ for its business

Jonathan Stapleton
clock 11 June 2026 • 2 min read
Titan Square Mile CEO Richard Romer-Lee to retire

Titan Square Mile CEO Richard Romer-Lee to retire

Long-standing career in fund research

Investment Week
clock 02 June 2026 • 2 min read