Meet the Adviser Champions: Hearthstone's Cedric Bucher

Video series continues

clock • 1 min read

Cedric Bucher's worst-case scenario for the financial advice profession would be a "senseless race to the bottom" on pricing, he tells PA editor Julian Marr in this Adviser Champions video interview.

For the meantime, however, the Hearthstone Investments CEO believes advisers are doing a good job at offering a great service at the right price. "Pricing is something I worried a little bit about immediately after the Retail Distribution Review," he says, "but they've actually done a really good job at procuring the right - and best - service they can at the best price, which doesn't always have to be the cheapest price. "That's something we have seen with the growth of alternative investments as well, compared with equities and bonds, but can add value to investors in diversified po...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on People

People Moves: M&G adds to technical team

People Moves: M&G adds to technical team

Appoints Kirsten Morgan and Shoaib Ahmed

Professional Adviser
clock 03 February 2026 • 1 min read
AJ Bell names advised platform managing director

AJ Bell names advised platform managing director

Billy Mackay retires from his role as Mark Rendle is appointed

Isabel Baxter
clock 02 February 2026 • 2 min read
Next Generation Advisers: Meet Path Financial's James Harrison

Next Generation Advisers: Meet Path Financial's James Harrison

‘Too many advisers are being shoe-horned into a consolidator proposition’

Isabel Baxter
clock 27 January 2026 • 3 min read